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Reports show numbers.
The shelf shows where you lose money.

Sales may decline in Excel, but the real loss happens in-store — daily, silently, and often without immediate visibility.

Retail Check is built to verify execution where revenue, margin and listing stability are actually won or lost: on the shelf.

Request a Retail Check
What it is

An independent in-store verification service for suppliers who need real control.

Retail Check helps identify execution gaps, availability issues, pricing inconsistencies, visibility problems and category pressure before they turn into lost sales, margin erosion or listing risk.

It is designed for situations where internal reports are no longer enough, field execution is difficult to validate, or the market reality needs to be checked directly — quickly, objectively and without noise.

The goal is not more reporting. The goal is commercial clarity: what is really happening in-store, where control is breaking, and what requires immediate correction.

Typical signals that call for a Retail Check

When the market starts sending signals that reports cannot fully explain, direct verification becomes necessary.

Sales underperform while listings appear “intact” on paper
Promotion budgets are spent, but execution looks uneven in-store
Availability or visibility seems weaker than internal reporting suggests
Competitive pressure is increasing and response speed is too slow

Who needs an extra pair of eyes?

Two different situations. The same problem: lack of real control.

🌍

EXTERNAL

You do not have a local team in Romania, or you need independent market validation beyond what formal reporting can show.

• No local team in Romania
I become your direct presence in the market and confirm whether your HQ strategy is actually reflected in real in-store execution.

• You have a local team, but want a second layer of control
I independently verify execution and validate whether the information coming from the field reflects reality, not only formal reporting.

🔎

LOCAL

You already have field teams, but you are not fully sure you see the complete commercial reality in-store.

• You have a field team
You get an independent validation of execution beyond internal reporting, escalation routines or standard merchandising feedback.

• You want real control over execution
I identify where differences appear between what is reported and what actually exists in-store — before those gaps become commercial losses.

“In many field checks, execution issues appear in more than 30–50% of the verified locations.”

Core services

Commercial control services built around verification, entry and continuity.

Three forms of intervention for three different moments: when control is already slipping, when market entry must be validated, and when execution needs to stay protected over time.

Retail Check

Impact Audit

The execution X-ray.

👉 What we check:

  • Real shelf presence (listed vs actual)
  • Promotional execution
  • Positioning and visibility
  • Competitive pressure at shelf
  • Stock vs reality discrepancies

👉 What you receive:

  • Detailed report for each checked point
  • Field photos
  • Clearly identified issues
  • Conclusions and recommendations for immediate action

👉 Impact:
You clearly see where sales are being lost and why.

The analysis can be expanded depending on specific requests.

Entry Validation

Market entry without assumptions

You do not enter a market you do not understand.

👉 What we check:

  • Category structure
  • Real shelf prices
  • Promotional policies by retail chain
  • Differences between retail chains
  • Access level and entry barriers

👉 What you receive:

  • A real picture of the market
  • Price benchmark by product / category / chain
  • Opportunities and risks
  • Clear entry directions

👉 Impact:
You no longer enter the market blind or structurally mispositioned.

The analysis can be expanded depending on specific requests.

Retail Monitoring

Profit Protection

You no longer lose control after listing.

👉 What we check:

  • Consistent execution over time
  • Real availability
  • Promotion compliance
  • Competition evolution
  • Recurring deviations

👉 What you receive:

  • Periodic reports
  • Trends
  • Fast alerts
  • Correction recommendations

👉 Impact:
You control execution, not just observe it.

The analysis can be expanded depending on specific requests.

Recommended entry point

Diagnostic Comercial Express

Not every situation requires a full field intervention from day one. When the problem is still unclear, start with a focused diagnostic.

It helps isolate where control is breaking, where reports diverge from reality, and what deserves immediate action before a wider intervention is defined.

Execution gaps Reality vs reports Immediate priorities
See how it works
Format

One-time or recurring.

The service can be delivered as a one-time check or as continuous monitoring, depending on your need for control, speed of reaction and visibility over time.

Retail Check

One-time verification to quickly understand why market results do not reflect the plan and where execution is already breaking.

Retail Monitoring

Monthly, quarterly or seasonal monitoring for critical periods such as Easter, Christmas, launches, relistings or promotional waves.

Do you want to see how this works in practice?

Three concise examples showing how execution, pricing and control affect real commercial outcomes in retail.

Do you have an atypical situation?

We can build a verification adapted to your needs, your category and your level of complexity.

Selected case examples

How this works in practice

Three examples of how execution, pricing and control affect real commercial outcomes in retail.

Execution

Eliminating hidden losses caused by weak in-store execution

Challenge

A supplier was facing underperforming sales, although internal reporting suggested that listing and stock levels were in place.

What we found
  • 25% of listed SKUs were physically missing from shelf, despite appearing as “in stock” in the store system
  • Planogram compliance was only 60%, with products often compressed or moved to lower shelves
  • Backroom stock was not being transferred to shelf on time due to internal replenishment issues
Actions & results
  • Operational bottlenecks in the replenishment flow were identified, and a simple rapid-alert mechanism was defined together with the client’s team
  • Store-level reaction time was significantly improved through corrective action on shelf execution
  • In parallel, bottlenecks in the supply cycle were removed by optimizing the replenishment flow
  • Execution deviations were clarified and alignment with agreed standards was restored
  • Planogram compliance returned to 95% within the first 30 days
Impact

A direct 12–15% uplift in sales was achieved simply by restoring product availability at shelf.

Strategy

Aligning price and margin before market entry

Context

The client was preparing for listing in a major retail chain, relying on theoretical assumptions regarding price positioning and category dynamics. Real-market validation was required to avoid a structurally unprofitable entry.

What we did
  • Conducted comparative shelf analysis across relevant modern trade channels
  • Mapped the price architecture of the category (entry, mid, premium) and defined the real market benchmark
  • Assessed promotional intensity through field observation and historical review of promotional catalogues over recent months
What we found
  • Promotional pressure was approximately 20% higher than initially expected
  • The planned price positioning was not aligned with the actual competitive reality in market
Actions & results
  • The reference price was adjusted by +7% to reflect real competitive dynamics
  • The client entered negotiation based on market reality rather than internal assumptions
Impact

An estimated ~15% revenue loss was avoided by correcting price positioning before listing.

Control

Protecting market share through continuous execution monitoring

Context

After the initial success of the listing, shelf performance began to deteriorate gradually. The client was at risk of losing premium positioning and negotiated shelf space.

What we monitored
  • Planogram compliance over time
  • Promotional execution
  • Product availability during peak periods
  • Competitive behavior at shelf
What we found
  • Progressive deterioration in planogram compliance
  • Replenishment delays, particularly during weekends
  • Inconsistent promotional execution in key locations
Actions & results
  • Critical execution deviations were identified and corrective mechanisms were activated at store and field-team level
  • Promotional compliance improved from 65% to 98% through focused intervention and rapid reporting
  • Product availability during critical periods was stabilized, significantly reducing the risk of Out-of-Stock
  • Shelf execution was stabilized in higher-risk locations
Impact

Consistent shelf visibility was maintained, preventing shopper migration to competing brands caused by lack of availability.

The issue is rarely a lack of resources. It is the lack of a control and reaction mechanism.

Advanced checks

Do you have an atypical situation?

Not all problems are visible in reports. Some need to be investigated directly in the market.

Execution & Integrity Audit

Real control of field execution

Integrity Audit (Discreet Check)

What it does: independent verification of real execution.

Impact: you eliminate beautified reporting.

Agency Execution Validation

What it does: checks whether paid services are actually delivered.

Impact: you stop budget waste.

Backroom Check

What it does: identifies stock that never reaches the shelf.

Impact: you recover lost sales.

Mystery Spot-Check

What it does: unannounced, targeted verification.

Impact: you see the exact field reality.

Shelf Visibility & Strategy

The war for space and attention

Planogram Alignment Audit

What it does: checks whether the layout is respected.

Impact: you recover lost shelf space.

Share of Eye vs Shelf

What it does: analysis of real visibility.

Impact: you increase conversion.

Cross-Category Placement Check

What it does: identifies harmful placements.

Impact: you protect brand image.

Layout / Planogram Optimization

What it does: concrete improvement proposals.

Impact: you enter negotiations prepared.

Commercial Performance & Profit

Where money is being lost

Promo Leaks Audit

What it does: checks promotional execution.

Impact: you no longer pay 100% for partial execution.

Pricing & Benchmark

What it does: real market comparisons.

Impact: you react quickly to competition.

Freshness & Rotation Audit

What it does: checks stock rotation.

Impact: you reduce losses from expiry.

Listing Survival Analysis

What it does: evaluation before renegotiation.

Impact: you protect your listing.

Intelligence & Launches

Tactical moves in the market

Competitor Shadowing

What it does: competitor strategy monitoring.

Impact: you anticipate moves.

War Room Analysis

What it does: rapid analysis in critical situations.

Impact: you react based on data.

SOS Launch Monitoring

What it does: product launch control.

Impact: you quickly correct errors.

We can build a verification adapted to your situation, regardless of complexity.

Request

Request a confidential discussion about in-store execution.

If you see signals that execution, availability, pricing or visibility in-store do not match what you see in reports, we can quickly assess the situation and determine whether Retail Check is the right intervention.

No generic presentations.

Applied discussion on your real market situation, not a theoretical sales pitch.

No automatic engagement.

We first clarify whether the audit makes sense, in what format, and at what level of depth.

Confidential.

All information remains strictly between us and is treated with full commercial discretion.

Do not lose control gradually. Recover it now.

Most companies do not lose control overnight. They lose it gradually — through small execution gaps that remain unverified until they become visible in revenue, margin or listing performance.

Request an initial assessment

Share a few details and I will come back with a clear recommendation on fit, format and the most useful next step.

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I reply within 24–48h · Full confidentiality.